In 2008 TX Nerd’s Founder, Neils Brooks, who was weathering the looming financial crisis and fearing a second dot-com bubble-burst, began slowly downsizing and transitioning the company he presided over at that time from specializing in full stack web development to fullscale managed IT services, including computer hardware sales and maintenance.

It was during this time it became apparent that selling computer support services necessitated a totally different approach to branding than selling websites… and thusly the search for a short, catchy, domain name began. Lots of ideas were toyed with but at the end of the day, Neils had three requirements for the new brand and domain name which “TX Nerd” met perfectly.

1. It needs to convey techy-ness
2. It needs to convey trustworthy-ness
3. It must be as short as possible (the average dot com name is 12 letters long)

The Texas part of TX Nerd helps generate trust instantly, as it conveys the fact that we aren’t a national chain–we’re 100% independent. It also lets our primary demographic, who are largely farmers, skilled tradesmen, and good ol’ blue-collar folk know, that we aren’t just nerds, we also subscribe to traditional Texan values such as standing behind our product, keeping our word and putting in an honest day’s work.